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Product Reviews And Ratings UX: A Designer's Guide
2 days ago - By Smashing Magazine
When we make purchasing decisions, we often rely on expertise from people like us who happen to have purchased that item already. And so we seek user reviews , often looking for a high enough average score, a good number of these reviews, and a good number of ratings.
In fact, 95% of users rely on reviews to make their decisions and learn more about how well a product fits their needs. Unfortunately, too often, the way we design reviews and ratings UX confuses and frustrates users, rather than helps them. Let's fix that.
This article is part of our ongoing series on design patterns. It's...
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