• Futuristic phones hinted to come from clever new Vivo-owned brand Iqoo

    6 monthes ago - By Digital Trends

    A new smartphone brand has launched. It's called Iqoo, and it's a sub brand of Vivo, the Chinese device manufacturer owned by BBK Electronics. The company has not revealed its first smartphones yet
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  • Sub-brands are the new weapon in China's smartphone war

    Sub-brands are the new weapon in China's smartphone war

    6 monthes ago - By TechCrunch

    One of China's top smartphone brands Vivo appears to have joined its fellows Oppo, Huawei and Xiaomi in setting up a new sub-brand as a softening market and heightened competition at home drive players to venture upon their original reach.
    A new smartphone brand called iQoo made its debut on Weibo , China's answer to Twitter, on Tuesday by greeting in English: “Hello, this is iQoo.” It also playfully encouraged people to guess how its name is pronounced, as the spelling doesn't resonate with either Chinese or English speakers. Vivo immediately reposted iQoo's message, calling iQoo a “new...
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  • VIVO joins the sub-brand bandwagon, announces IQOO

    VIVO joins the sub-brand bandwagon, announces IQOO

    6 monthes ago - By Gizchina

    Brands within brands are increasingly becoming popular in the mobile phone industry. While Huawei's own sub-brand - Honor was the only know and popular sub-brand in...
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