• Surface Go 'cool factor' will be crucial to its success

    4 days ago - By Windows Central

    Microsoft's Surface brand is known for productivity, creativity, and high-end design. Surface Go is adding "cool" to the mix.
    "Cool" isn't a term frequently applied to Microsoft or its products. In fact, its enterprise-focused efforts have some claiming Microsoft is becoming the next "IBM," or a background provider of cloud, development and software platforms with little consumer appeal.
    Consequently, Microsoft is a well known but not necessarily "cool" brand. Smartphones, Apple's iPads, and some Android tablets are the cool products that have excited users for years. Microsoft's defunct...
    Read more ...