• Google Bringing AMP To Email, Gmail Support Coming Soon

    7 monthes ago - By Android Headlines

    Web giant Google has created a new version of its AMP protocol that will work in email clients and on pages, and has also created a developer preview of a Gmail-compatible version of the service meant to be turned into a stable build in the near future. The aim of this new email-compatible AMP is to bring the same sort of immersive and actionable content that can be found on AMP pages directly to email messages, allowing webmasters and content creators to push out all sorts of content for users to enjoy without them having to click into a web page. While many things can already be done...
    Read more ...

     

  • Google AMP for Email will probably make Gmail even more annoying

    Google AMP for Email will probably make Gmail even more annoying

    7 monthes ago - By SlashGear

    Your email is about to come a whole lot more interactive - or a whole lot more annoying, depending on how you look at it - with Google baking AMP into Gmail. The new project builds on AMP - or Accelerated Mobile Pages - which have been part of the search giant's push to speed up the mobile web by...
    Read more ...

     

  • Google to debut emails that automatically update

    Google to debut emails that automatically update

    7 monthes ago - By Reuters

    SAN FRANCISCO - Gmail is about to get dynamic. Alphabet Inc's Google on Tuesday plans to demonstrate a software programming system that would enable emails to feature continuously updating information and greater interactivity.
    Read more ...

     

  • Google AMP Stories want to Snapchat the news

    Google AMP Stories want to Snapchat the news

    7 monthes ago - By SlashGear

    The appetite for news on mobile is increasing, and Google wants to make chewing through it more like Snapchat and less like a chore. The company has revealed its latest project, AMP Stories, taking news content and packaging it into a visual-first format that promises more engagement from attention-short readers. AMP is a simplified, pared back version of webpages with...
    Read more ...

     

  • Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos

    Google's AMP Stories Let Web Publishers Tell Tap-Through Stories with Photos and Videos

    7 monthes ago - By Phone Scoop

    Google today announced a preview of AMP stories, a new tool for creators to bring content to the mobile web in a new and engaging way. AMP stories were inspired by the likes of Snapchat and Instagram, which both offer people the ability to tell on-going, ephemeral stories that others swipe through. AMP stories will work in similar fashion, but on the mobile web. AMP stories are built in the backbone of Google's existing AMP project, which gives them speed and reach. Publishers post an AMP story on their web page and link to it to help with discovery. Google says publishers can take...
    Read more ...

     

  • Google Says Developers Can Use AMP for Email to Boost Gmail Experience

    Google Says Developers Can Use AMP for Email to Boost Gmail Experience

    7 monthes ago - By Phone Scoop

    Google today said it is porting its AMP technology to Gmail. Developers now have access to AMP for Email, a tool that allows them to create interactive, actionable email experiences that take place within Gmail itself, rather than secondary browser windows. For example, Google suggests AMP for Email would let people submit RSVPs to events, or fill out questionnaires from within individual messages. Moreover, AMP for Email brings a sense of dynamic change to emails, which can be updated with accurate or new information. Google has given Pinterest, Booking.com, and Doodle early access to AMP...
    Read more ...

     

  • Google announces AMP for Email - delivering Accelerated Mobile Pages experiences to your inbox

    7 monthes ago - By Marketing Land

    The new spec is available today through the Gmail Developer Preview, with support in Gmail slated for later this year.
    Please visit Marketing Land for the full article.
    Read more ...

     

  • Google expands AMP to email with developer preview

    7 monthes ago - By ZDnet

    Email could be changing. Users will get more done in less time, thanks to up to date and actionable content via AMP, Google says.
    Read more ...

     

  • Google is testing its fast-loading AMP tech inside Gmail

    7 monthes ago - By Engadget

    At this point, Gmail is pretty much the only email provider anyone uses, but that doesn't mean that Google can rest upon its laurels. The company is now experimenting with its Accelerated Mobile Pages tools to bring email into the 21st century...
    Read more ...

     

  • Google is bringing AMP to Gmail to make emails more interactive

    Google is bringing AMP to Gmail to make emails more interactive

    7 monthes ago - By The Next Web

    Google has announced it is bringing its Accelerated Mobile Pages technology to Gmail in order to make emails a lot more engaging and interactive. The technology, which was originally designed to speed up websites by stripping down the unnecessary clutter, will power the new Gmail Developer Preview application. “Today, we're bringing the power of AMP to email through the Gmail Developer Preview of AMP for Email - a new way for developers to make emails more interactive and engaging,” said Gmail product manager Aakash Sahney. “With AMP for Email, it's easy for information in email messages...
    Read more ...