• Google took down 2.3 billion bad ads, 1 million ad accounts in 2018

    2 monthes ago - By Marketing Land

    The number of removed ads was down, but banned advertiser accounts nearly doubled from 2017.
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  • Google killed over two billion bad ads in 2018

    Google killed over two billion bad ads in 2018

    2 monthes ago - By TechRadar

    As part of its ongoing efforts to improve the online advertising industry, Google removed 2.3bn bad ads in 2018 representing a 28 percent decrease from the previous year when it removed 3.2bn. The search giant has taken a proactive stance on blocking bad ad experiences before users are impacted by scams and its efforts have certainly paid off. Another way in which Google has become increasingly successful at blocking bad ads is through the use of “improved machine learning technology” to help identify and terminate the accounts of one million bad advertisers which is double the number of...
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