• As ad dollars erode, tech investments point the way forward for networks

    9 monthes ago - By TechCrunch

    There's no doubt that linear advertising revenues are going to decline in the coming years for big networks. Squeezed by Facebook and Google on one side, and impossible consumer expectations created by Netflix, Amazon and other streaming services on the other, the idea of an ad-supported entertainment business is under siege. This chart from the analyst firm Moffet Nathanson shows just...
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  • Facebook and Google could lose $2B in ad revenue over ‘toxic content'

    Facebook and Google could lose $2B in ad revenue over ‘toxic content'

    9 monthes ago - By The Next Web

    Mega-advertiser Unilever is threatening to pull ads from Silicon Valley's hottest properties if the industry doesn't get its act together in stopping “toxic content.” Chief marketing officer Keith Weed told the LA Times: Fake news, racism, sexism, terrorists spreading messages of hate, toxic content directed at children - parts of the internet we have endued up with is a million miles from where we thought it would take us. It is in the digital media industry's best interest to listen and act on this.” And he's right. Unilever last year spent nearly $9.5 billion marketing its brands...
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