• Facebook begins testing augmented reality ads in the News Feed

    4 monthes ago - By MobileSyrup

    Facebook has announced that it has begun testing augmented reality ads in the News Feed. Now, businesses will be able to enhance their Facebook ads with AR-created products that users will be able to try on, similar to a Snapchat filter. One of the ads shown off is for Michael Kors, which lets users try on virtual sunglasses. Facebook says additional AR campaigns for companies like Sephora, Wayfair and Pottery Barn will begin in the summer. “People now expect a personalized and visually inspiring experience wherever they shop - whether on their phone or in-store, which is why video will...
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  • A third of Facebook's ad revenue growth now comes from Instagram - and it couldn't come at a better time

    A third of Facebook's ad revenue growth now comes from Instagram - and it couldn't come at a better time

    4 monthes ago - By Business Insider

    Morgan Stanley analysts think Wall Street is still underestimating how much Facebook can grow.
    In a research note, analysts at the investment bank set the stock a new price target of $215.
    It's an abrupt turnaround from just a few months ago, when Facebook's share price was getting pummeled in the aftermath of the Cambridge Analytica scandal. And it may be largely due to Instagram.
    Facebook's reputation has been battered by the Cambridge Analytica scandal , but Facebook's business is humming. One big reason: Instagram.
    The photo-sharing app is turning into an increasingly important...
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  • Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

    Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

    4 monthes ago - By Marketing Land

    In June, Instagram began letting a select number of advertisers include the Shopping Bag icon e-commerce feature in their Stories on the app.
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  • Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

    4 monthes ago - By Marketing Land

    Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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  • Facebook's News Feed is about to look a lot different thanks to augmented reality ads

    Facebook's News Feed is about to look a lot different thanks to augmented reality ads

    4 monthes ago - By TheBoyGeniusReport

    At an event for reporters and marketers today in New York City, Facebook announced a new option it's testing for advertisers, a way to use augmented reality to help bridge the gap somewhat between a digital ad and a real-world experience.
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  • Facebook testing AR ads in the News Feed & new tool to help brands create video ads

    4 monthes ago - By Marketing Land

    Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.
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