• How women created some of the world's biggest education tech companies

    30 days ago - By The Guardian

    The tech industry is dominated by men, but some of the world's biggest education tech brands have women at the helm. What do these women have in common? They're all former teachers Everything's going digital, and that includes education. From homework management apps to virtual reality geometry lessons, there's plenty on offer from companies competing for a slice of the sizeable global market for online learning. Education technology exports are worth £170m to the UK economy and the Department for Education has unveiled plans to build “the best edtech ecosystem in the world”, with a new...
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  • How the world's biggest brands got their names

    How the world's biggest brands got their names

    30 days ago - By Creative Bloq

    Would Apple be the world's most valuable brand if it were named Banana? In branding, few things are more important than choosing the right name. If things go well, you'll be stuck with it for a long time. If things go very well, you might just add a new word to your language, if not to several languages, as demonstrated by Hoover, Xerox, Kleenex, and, well, Portaloo. While logos play a major role in how we see a brand , verbal communication means it's still through a name that we usually first encounter a brand, spread it through word of mouth, ask for it, and look it up online. Names are...
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