• Taylor's radical new acoustic guitar design proves that a centuries-old musical instrument can be high-tech

    28 days ago - By Business Insider

    Taylor Guitars has been in business since the early 1970s.
    It has always defined itself by a culture of innovation in a world where acoustic guitars are based on very old designs.
    It recently pushed the envelope with a new bracing system that's a big departure from what guitar makes have been doing for a century.
    Electronic music is all the rage these days, but the most high-tech of America's Big Three guitar makers is proving that the acoustic guitar can keep up.
    That's no small feat: the basic idea of a soundbox joined to a fretboard with plucked strings providing musical notes has been...
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  • How innovative design can help you capitalize when consumers ‘misuse' your product

    How innovative design can help you capitalize when consumers ‘misuse' your product

    28 days ago - By The Next Web

    Recently, my team and I helped a client brainstorm a new banking application for teenagers. But when we tested it on our target group, we quickly realized that the concept had a fundamental flaw. It seems that some teenagers nowadays share access to their devices by registering their friends' fingerprints in their smartphone. For teenagers, allowing a friend access to their phone - their most personal and prized possession - is the highest form of trust. It's like the 21st century mixtape. (It also forced us to go back to the drawing board for the bank, as it would constitute...
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