• How Apple's big picture ventures get small for the consumer

    5 monthes ago - By Macworld

    Sometimes it's fun to think big. Apple as a company usually focuses on products: things that it builds that consumers will end up using. Smartphones, computers, tablets, and so on. While other tech companies sometimes put forth their moonshots-big, costly ideas intended to reshape the world, but which rarely do-Apple generally seems content to operate by pushing the envelope on the here and now. But that doesn't mean that the company hasn't got larger ambitions: it just doesn't talk about them. In many cases, that's probably because those ideas haven't yet reached the point of becoming...
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