• On topic: Tech news to know now

    11 days ago - By SiliconBeat

    Here's what's going on in tech. House intelligence leaders say they will release Facebook ads bought by Kremlin-linked groups. Apple's first ever VP of diversity and inclusion...
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  • In-office medical advertising startup Outcome Health reportedly misled advertisers

    In-office medical advertising startup Outcome Health reportedly misled advertisers

    11 days ago - By TechCrunch

    Some employees at Outcome Health, which provides advertising for pharmaceutical companies in screens within doctors' offices, allegedly misled advertisers by charging them for ad placements on more video screens than the company had installed, according to a report by The Wall Street Journal. The startup installs screens in doctors' offices free of charge and then runs...
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  • Extreme sports game Steep is getting a story mode expansion in partnership with the Winter Olympics

    Extreme sports game Steep is getting a story mode expansion in partnership with the Winter Olympics

    11 days ago - By WMPoweruser

    Ubisoft's open world sports game Steep is getting a new expansion adding a story mode, the company announced today in a press release. Steep: Road to the Olympics will be an official licensed product of the Olympic Winter Games PyeongChang 2018. Available on December 5, 2017 for Xbox One, PlayStation 4, and PC, Steep: Road to the Olympics...
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  • Hearst is doubling down on Snapchat Discover for four of its publications including Harper's Bazaar

    Hearst is doubling down on Snapchat Discover for four of its publications including Harper's Bazaar

    11 days ago - By Business Insider

    Hearst is ramping up its Snapchat output.
    Four of the company's publications will now produce new Snapchat Discover content twice a week.
    Hearst says each of its Snapchat channels pulls 2 million unique readers per edition every week.
    Even as some publishers scale back on Snapchat Discover or look to pivot to producing shows for the platform, Hearst is doubling down on its efforts on Snapchat Discover.
    Starting this week, the media company is ramping up the frequency of four of its brands on the platform, including Harper's Bazaar, Esquire, Popular Mechanics and Road & Track. Discover is...
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  • Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

    Adobe says it will help advertisers and publishers find out if they are getting ripped off by ad tech companies

    11 days ago - By Business Insider

    Adobe says that ad tech companies have been charging advertisers hidden fees.
    The company has inked deals with 15 ad tech companies to disclose all of their fees in its software.
    The move comes as more marketers are scrutinizing their digital advertising budgets.
    Apparently buying ads using ad tech software is a lot like paying for your wireless bill. There are lots of hidden fees.
    So Adobe is requiring that every ad tech partner it works with discloses each and every fee it charges both marketers and publishers. If ad tech companies decline, Adobe won't work with them, the company...
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