• The advertising industry has been living a lie

    26 days ago - By Business Insider

    Advertisers have fallen in love with the fantasy of buying ads aimed at exactly the right people on the web's "long tail."
    But that's not really how people consumer media. Most people don't spend time on thousands of websites.
    Moreover, the kinds of sites that are actually available via ad exchanges are far from ideal for most big marketers. Yet most brands seem stunned when they end up getting ripped off by fraudsters.
    "There is no basic internet knowledge among people funding the internet," said Shailin Dhar, founder of Method Media Intelligence.
    Did you catch that bombshell story posted...
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