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GM is making an aggressive push to save its South Korean business - but the clock is ticking
2 monthes ago - By Business Insider
GM is taking urgent steps to fix its ailing South Korean business.
The carmaker isn't yet ready to exit the market or sell GM Korea, as it did with Opel in Europe in 2017.
The first step toward rightsizing the operation is the closure of an underutilized factory.
General Motors is moving quickly to fix its business in South Korea.
After CEO Mary Barra highlighted problems with GM Korea on the carmaker's fourth-quarter earnings call, the company announced on Monday that it would shutter its plant in Gunsan by May, citing capacity utilization of just 20% for the past three years.
GM expects...
Read more ...Snapchat opens its advertising API to everyone
2 monthes ago - By Marketing Land
Snap's Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat's Snap Ads.
Please visit Marketing Land for the full article.
Read more ...No, Unilever is not actually pulling its ad budgets from Facebook and Google
2 monthes ago - By Business Insider
Unilever turned heads in the ad world - and on Wall Street - when its marketing chief Keith Weed seemed to vow to reduce ad spending on tech platforms like Facebook and YouTube.
But it turns out, Unilever is not actually pulling its ad budgets from the giant tech platforms. In fact, it has never has.
The marketing giant's approach instead has always been focused on collaborating with the platforms, and increasing the pressure on them from within, Weed told Business Insider.
Earlier this week, Unilever's chief marketing officer Keith Weed turned heads in the ad world - and on Wall Street...
Read more ...What you need to know in advertising today
2 monthes ago - By Business Insider
Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
Read more ...Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses
2 monthes ago - By Business Insider
Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
"From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
Read more ...
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