• Rothy's, whose ballet flats for women are already everywhere, just launched a sneaker, too

    6 days ago - By TechCrunch

    If you are a woman who has used the internet to buy something, particularly if you are a woman who has used the internet to buy something in the Bay Area, there's a very high likelihood you have seen ads for Rothy's everywhere you go on social media, particularly Facebook. In fact, they've likely been following you for years. The reason: spending big on Facebook and, to a slightly lesser extent, Instagram, has paid off hugely for the three-year-old, San Francisco-based company, which makes shoes out of recycled materials.
    Its signature product is its ballet shoe for women, which comes in...
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