• North Focals hands-on preview

    29 days ago - By Digital Trends

    North, formerly known as Thalmic Labs, has unveiled a new product alongside the brand-name change. Focals is a pair of smartglasses, like Google Glass, that attempts to help keep you heads-up.
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  • North is trying to become the Warby Parker of augmented reality glasses

    North is trying to become the Warby Parker of augmented reality glasses

    29 days ago - By The Verge

    Although few people seem to really want to wear smart glasses or goggles - think Google Glass or Snapchat Spectacles - a startup thinks it's figured out the recipe to augmented reality success. North, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that'll sell lots of connected glasses. It's trying to create the first pair of “everyday smart glasses.”
    When I meet Stephen Lake, CEO of North, at the company's new Brooklyn, New York store last week, which was still under construction...
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  • Canadian Startup North Made Alexa Smart Glasses That Actually Look Like Glasses

    Canadian Startup North Made Alexa Smart Glasses That Actually Look Like Glasses

    29 days ago - By Wired

    North think its $999 Focals are the anti-Google Glass. But can it convince people to wear them?
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  • North Labs is trying to become the Warby Parker of augmented reality glasses

    North Labs is trying to become the Warby Parker of augmented reality glasses

    29 days ago - By The Verge

    Although few people seem to really want to wear smart glasses or goggles - think Google Glass or Snapchat Spectacles - a startup thinks it's figured out the recipe to augmented reality success. North Labs, which just rebranded from Thalmic Labs, is launching its first product today, called Focals, with the goal of starting a bunch of Warby Parker-esque stores that'll sell lots of connected glasses. It's trying to create the first pair of “everyday smart glasses.”
    When I meet Stephen Lake, CEO of North Labs, at the company's new Brooklyn, New York store last week, which was still under...
    Read more ...