• Snap shells out $7.7 million for a patent just to keep it away from Facebook

    7 monthes ago - By Phone Arena

    Remember Mobli? It's sort of an Instagram competitor that launched back in 2011, but didn't really make it that far. The Android version of the app is now officially dead, while the iOS version is not among the highest-rated apps on the App Store. The fact that it works on a subscription scheme doesn't do it any favors, too, we suppose. Well, the app's maker - Mobli Media - still just made a bucketload of cash by selling a specific patent to Snap for $7.7 million.
    The patent in question details the idea of placing geofilters on your photos. You may have noticed that ...
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  • Snap buys key patent to secure the future of its geofilters

    Snap buys key patent to secure the future of its geofilters

    7 monthes ago - By Engadget

    Mobli, an Israeli company, patented the idea of adding filters to photos based on your location back in 2012, way before Snap started using them. Now TechCrunch says the ephemeral messaging app has purchased that patent for $7.7 million in order to m...
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  • Snap reportedly buys geofilter patent that could protect it against Facebook

    Snap reportedly buys geofilter patent that could protect it against Facebook

    7 monthes ago - By The Verge

    Snap has reportedly signed a deal worth $7.7 million to get its hands on a patent for geofilters - the localized filters whose sale to advertisers provides the company with a chunk of its revenue. TechCrunch reports that Snap obtained the patent (titled: Methods and systems of providing visual content editing functions) from Mobli, an Instagram rival that launched in 2011.
    Snap's decision was reportedly to protect itself from lawsuits
    The patent allows for location-based filters to be created and distributed on the server side, meaning that the app doesn't have to be updated with each new...
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