• Spotify is letting its free users test skipping any and all ads

    2 monthes ago - By Pocket-lint

    Spotify is trying a new ad approach: it's letting free users skip ads. It's only testing the new feature, and it's currently limited to Australia, but it told AdAge that it's allowing non-paying users there to skip audio and videos ads as often as they want. It apparently thinks users won't open the app and skip the ads unless they really don't want to hear or see it. It also thinks this new strategy will help it to better understand what kind of ads its users prefer.
    What is Spotify and how does it work?
    So, Spotify has suggested it will be able to better target its users as a result. Of...
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  • Spotify might let free users skip all ads

    Spotify might let free users skip all ads

    2 monthes ago - By The Verge

    Spotify is testing a new feature in Australia that'll let non-paying users skip ads as many times as they like. The company tells AdAge that the idea is that users will likely only skip ads they don't care about, so what they do consume will give Spotify feedback on how to better target them. A company executive compared it to Discover Weekly, but for ads. Advertisers won't have to pay for skipped ads.
    I sort of understand this, but I don't know how much better it will make ads. People are lazy and don't want to have to navigate back to the app just to skip an ad. Spotify says it's only...
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  • Spotify tests unlimited ad skips for free users

    Spotify tests unlimited ad skips for free users

    2 monthes ago - By SlashGear

    In its current form, Spotify offers free ad-supported access to its music library. These advertisements are short but cannot be skipped, forcing users to sit through a brief clip before their music returns. The company is testing a major change to the way that system work, allowing users in Australia to skip as many advertisements as they want without any...
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  • Spotify might let free users skip any ad, even though it needs all the ad revenue it can get

    Spotify might let free users skip any ad, even though it needs all the ad revenue it can get

    2 monthes ago - By TheBoyGeniusReport

    Spotify is dependent on the revenue it gets from subscribers and, for all of you moochers who don't pay anything, the ads that the music streaming giant forces you to listen to on the free tier. Which is why it might sound counterintuitive, on first blush, for the company to be trying this as an experiment - letting you, well, skip any ad you want, which gets you back listening to music faster.
    That's exactly what Spotify started testing last month, however, a test currently exclusive to Australia and includes letting free tier users skip any audio and video ad that annoys them or that...
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